Benchmarking is a necessary action when working on any aspect of SEO for a website. For those of you who don’t know what benchmarking is – Benchmarking is an action whereby you record specific metrics of success over periods of time. For example one of these metrics could be search engine rankings.
Without benchmarking how would you determine the success of a strategy? You need to capture results for whatever metric to be able to show how your SEO initiatives have affected your clients website.
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